Tourism is the third largest employer after agriculture and textiles sector. Tourism industry in Rajasthan is a very important economic activity, which has direct and indirect impact on economic, social and cultural life of the people. Rajasthan is one of the famous tourist destinations in the world but the tourism marketing is not so developed. There is no such promotional marketing activity about other interesting places for tourist attractions.
There are many well known tourist destinations in the state which attract tourists from India and abroad that include historic cities (Jaipur, Udaipur, Bikaner), wildlife centuries (Sariska, Ranthambore, Keoladeo) and desert locations (Jodhpur, Jaisalmer). There are enough prospects for growth and development of tourism in Rajasthan as there are many potential avenues which have remained untapped. There is a need to develop infrastructural facilities for promoting camp tourism and eco- friendly nature tourism, better marketing strategy, providing services at a cheaper and reasonable rate in other places.
There is a need to develop more and more tourist places in other parts of State to utilize the local resources and popularize them as alternative tourist destinations at cheaper rates and natural beauty. It will also provide opportunities for local inhabitants for employment and to earn additional income for them.
Under Project-4, we have planned to develop and identify more and more tourist centers other than well known destinations in coming months so that tourists can enjoy the same facilities at cheaper rates. The success of Project-4 depends upon the effective implementation of Project-1, 2 and 3.